“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.”
Book Publishing
PUBLISHING HOUSE:
1. History of publisher: interesting stories has behind in this history of publisher language is one of the most about 16000 publisher are in the India country, most of them are very small publisher, India is the 5th largest publisher of the people have the knowledge of English. During the British time, we are not publisher in the India but they are distribution who import the books & distribution not publisher.
At now, we are also publisher & export the books to the other country.
An Indian author Samual Iries is expert in publishing. According to him a book is series sheets of paper mostly are uniform size means its size bearing either text, are illustration or both place in a desired logical sequence, held firmly strongly at one edge in a manner that facility takes its viewing and reading paper.
2. Publishing: publishing is a complex process of producing printing publishing write from the receipt of the manuscript up to it made available to its estimate reader.
Unsold copy of the publisher is called dead stock.
3. Publisher: publisher is an individual person are an agency responsible for planning and quadrating the works connected with publishing process at different states. The agency is called the publishing house.
4. Structure of a publishing house: the organization structure of a publishing house different’ country according to the policies and type of publication.
The internal working of a publication all over the world revolved around the basic structure covering the following departments. Then we have
a. Editorial department.
b. Protection department.
c. Distribution department.
d. Administration department.
5. Book publishing: the arts and science are making is called book publishing. It is a medium of transmitted knowledge from one person to another.
One side of sheet is called page.
6. Book: the book has defined different in different countries. It may be in one single or more no. volumes depending upon the countum continues.
7. Purpose book: books carries knowledge and cultural values of human society. They serve both national development and which a human life.
UNESCO: according UNESCO a book is a non-periodical publication of atleast 49 pages or more without exclusive cover.
8. Self-publishing: they co-ordinate with the different department. As a self-publisher in the digital market, one can control the costs and marks reach by assuming the responsibility of publishing, marketing and distribution. This work will shift to the self-publishing author, along with the profit.
9. E-book publishing: the E-book publishing process, involved converting an unpublished manuscript consisted of utilizing three phases:-
a. Book selection process.
b. The E-book format and design process.
c. The publishing process of the E-book.
The following steps took place in the book selection phase:
1. The author and book was selected for publication.
2. Self-publishing platform were researched and compared.
3. A self-publishing platform model was selected.
E book = non paper book = electronic book
Introduction to Book Publishing
Book publishing is the process of preparing and issuing written content for public distribution, typically in the form of books, e-books, or other printed/digital formats. It involves various stages such as manuscript acquisition, editing, designing, printing, marketing, and distribution.
Publishing plays a vital role in the communication of knowledge, culture, and creativity, acting as a bridge between the author and the reader.
Key Aspects of Book Publishing
1. Content Creation – Authors, editors, and contributors develop manuscripts.
2. Editing & Proofreading – Ensures accuracy, readability, and quality.
3. Design & Production – Book layout, cover design, and printing.
4. Marketing & Promotion – Advertising, reviews, book launches, online promotion.
5. Distribution – Supplying books through bookstores, libraries, online platforms, and digital channels.
Book publishing has evolved over time—from traditional print publishing to modern digital publishing (e-books, audiobooks, self-publishing platforms), expanding accessibility and global reach.
Publishing Organization
A publishing organization is a company or institution engaged in producing and distributing books, journals, magazines, or digital content. It manages the publishing cycle from manuscript selection to sales.
Functions of a Publishing Organization
1. Editorial Department – Selects manuscripts, manages editing, proofing, and author relations.
2. Production Department – Handles typesetting, design, printing, and binding.
3. Marketing & Sales Department – Promotes titles, manages publicity, distribution, and sales.
4. Rights & Permissions – Manages copyrights, translations, and licensing.
5. Finance & Administration – Handles budgeting, contracts, and business operations.
Types of Publishing Organizations
Publishing is a diverse industry that produces books and content for different audiences and purposes. The main areas of publishing are:
A publishing house is made up of various professionals who work together to transform a manuscript into a finished book and bring it to the market. The major roles are:
UNIT-2
A Book Editor is central to the publishing process. They perform multipurpose functions across editorial, creative, and managerial levels.
EDITORIAL PROCESS:
Copy editor: it is also one of the most one department who help to make the books readable for equal font size. It will help to editorial department to important. The printed books, so it makes the editorial department is able to called “back bone of publisher”.
PROCESS OF PUBLISHING:
Unsolicited: the manuscript which are received in publisher office unexpectively mostly at authors own initiative without being ask by the publishing house, are called unsolicited.
Such manuscript are generally not recommended by their editors only a few of an unsolicited houses that converted into books gets see light of the day.
The publisher standard reason for rejecting any manuscript is generally. It does not fall within our list.
The manuscript submitted by new authors generally required a very carefully and critical examination before keep it in acceptance zone.
Keeping in view the marks rejection of unsolicited manuscript. It is suggested that the authors should at the first extend make a through survey. As to who could be in the kind of writing which they are submitting so that there hard labour writing on preparing MSS may not go waste.
The publisher are very choosy in selected and accepted any MMS because they do not take higher risk and pile up dead stock of book.
According to a famous publishing expert Narender Kumar publisher cannot afford to spend time on reading MMS beyond the point as which one gets convenience that it has no change an acceptance and no purpose would be served, such point less reading.
One should not forget the remarks of author famous publishing expert doctor Simual Johnson “it is not necessary to it the whole OX.
Selection of manuscript:
1. It is a copy which is a copy to be printed source of manuscript. There are many sources.
2. Authors-self written books to be printed.
3. Agents of authors- it helps to provide the topics.
4. True professional contact: linking.
5. Personal decision with animants profession, teachers & progressions-contact with institution & taken appointment with the teacher.
Atleast, there are the resources of editorial department.
Evaluation of manuscript: to take over with pressure what’s scope it called evaluation. To evaluate (what needs in universe and where it is used mostly).
Then it will takes to publishing to get printed. There are 100’s manuscript are in the universe out few of manuscript are to be printed actually.
Evaluation feedback publisher
Preparing manuscript for communication:
1. Language are most important it may be in understanding things.
2. Spelling.
3. Letter grammatically.
Trade barrier and problem associated with publisher by face in day to day:-
1. Problem are finance.
2. Lack are editorial talent an expertise.
3. Lack are quality of contents.
4. Uneven production standard.
5. Incorrect assessment (estimation).
6. Distribution in ediquicy, insufficient.
7. High rate of discount on book.
8. Non-availability of book in time.
9. High rate of royalty of author.
10. Low sale price of a book.
11. Slow return of income.
12. Lack are incentive of government.
13. Large no. of language.
Authoring / submission
Production & layout
eBook
Digital asset & file management
Recommended minimum tech stack
Manuscript (submission) basics
File naming & version control
Lastname_Title_submission_20251002_v1.docx
Lastname_Title_Fig1_v2.tif
Metadata
Human + software combo
Useful tools
Versioning
A. Publication agreement (standard publisher contract)
B. Exclusive license vs non-exclusive license
C. Translation rights / sale of translation rights
D. Illustration & artwork agreements
E. Outright sale of copyright (assignment)
F. Profit-sharing / commission agreements
G. Royalty systems (typical structures)
H. Commission agreements (design, translation, illustration)
Bottom line: contract language must now consider AI uses (training, text-and-data mining), and many publishers are adding clauses restricting or licensing such uses explicitly.
.docx
.tex
KINDS OF PUBLISHING:
After having the matter composed and corrected and the block/image of the illustrations prepared, the next job is to combine them together and prepare press of the required size for printing. This is known as page make-up.
In other word, page make-up is essentially an exercise of assembly that is an exercise of that is, an exercise of gathering and organizing the different printing elements of the proposed page according to the pre-determined design layout.
The person who does this work is called a ‘make-up man’.
1. Make-up of pamphlets and folders: the pamphlets and folders are generally printed in more than one color. If galley proofs are not required by the customer, correction and page make-up is done simultaneously to save time and avoid repeated handling of the composed matter.
In the color separation of the text, a lot of spacing material is required because two or three pages of the same depth and measure have to be made-up for every page depending upon the number of color in which the page is to split-up and printed.
a. Horizontal make-up: in the horizontal newspaper page make-up, the news items are placed one below the other and may run into two or three columns whereas in the vertical make-up the items are arranged side by side and run from top to bottom.
b. Circus make-up: in the circus make-up of newspaper pages, the different items are arranged quite near to each other at a prominent place and the readers are compelled to look at several items at a time.
c. Quardrant make-up: in quardrant make-up, the newspaper page is divided into four parts and the items are displayed in all the four parts treating each as a separate unit. The principles of design are followed in each individually.
d. Razzle-dazzle make-up: in razzle-dazzle make-up of newspaper page, something of most of the items are given on the front page without evaluation the importance of the various news items.
2. Make-up of book work: the make-up of bookwork is quite different from that of pamphlets and folders, books are mostly printed in single color and each chapter of the book starts from fresh page. Even the short pages, that is, last pages of the chapters, are made to the same depth with blank space as the full pages. Leaving the first page of the chapter, all other pages have running heads at the top and the folio numbers either at the top or at the bottom of the page.
The footnotes are placed immediately after their reference and transferred to the foot of the page with an appropriate reference mark during the make-up process.
A uniform sink is allowed at the beginning of each chapter. The space between the running heads and folios and the text, after the chapter headings and also between the paragraph is kept uniform throughout the book. The chapter headings are either set in the center of the page or right flush according to the layout. The index at the end of the book is composed and made-up in two of three columns depending upon the size of the book.
3. Make-up of journals and magazines: the make-up of the journals and magazines is similar to that of bookwork. The only difference is that the journals and magazines are generally bigger size, contain more illustrations and are make-up in two or three columns. Care has to be taken to ensure that the blocks are neither wider than the width of the columns nor larger than the depth of the page for the convenience of page make-up and imposition.
The matter in shorter pages is divided equally in all the columns of the page. The make-up of journals and magazines is more complicated and time-consuming because it contains a variety of items like notices, fillers, announcements and advertisements.
4. Make-up catalogues: the catalogues are normally printed in multi-color and contains a large number of illustrations. The illustrations are arranged at different places in the page and text relatively to the illustrations set in different measures and at different positions.
5. Make-up newspaper pages: the newspaper page make-up man has to be very quick and efficient because a newspaper is a perishable printed material and every second is of great importance. The newspaper page make-up is entirely different from the others publication explained above.
All decisions regarding headlines, their sizes etc. are taken by him on the spot. The basic exercise of the newspaper page make-up is the exercise of assembly, design, headlines, dimensions, continuity and multiple column headings, running head, folios footnotes etc. are also fixed in their respective positions in the page.
Montage: the terms ‘montage’ means planning or making a group of pages ready for preparing an offset plate. It correspond to the methods of imposing and locking in the letterpress.
UNIT-3
PRODUCTION OF BOOKS:
Kinds of publishing:
1. Educational book publication.
2. Trade book publication.
3. Specialized book publishing: children book, reference book, scholarly book, paper book.
a. Educational book publishing: this is the largest sectors in the publishing books. Ex- text book used in school and college etc.
Large illustration- it have also a multicolor.
Recommended size:-8.5X11”.
Recommended bind: coil/ saddle stitched.
Educational and training material work best as an 8.5X11” book than can lay flat. A great companion to the printed version is offering your book as an E-book. E-book gives your readers interactive study tools and collaboration ability with other readers.
b. Trade book publishing: operational manual like any machine how to operate, catalogues.
c. Children book: it has big format (body size) it is costly because it has multicolor.
First book of children is published in Germany in 1658. In India, children books in published 1961 “Varsha is Boond” is the name of books more through the illustration than through alphabets (are 3-5 years).
Recommended size: 7X7” / 7X10” / 8.5X11”.
Recommended bind: prefect / saddle stitched.
Children’s book come in all shapes and sizes.
However since they often contain illustrations a larger page size is desirable. Consider UV coating for your cover to increase durability and give a professional book.
d. Reference book: it will not issue. There are consultation books. It is gone to the people only through lending.
e. Schoolarly book: the book which are used to search & development.
f. Paper book: these one mostly used in novelty.
India has the 8th position in term of new title publishing production because we has lots of language. This is mostly used in internal use rather than export.
When books the majority then it will export. Book publishing good profession.
Economical options size book printing.
7X7”
5.5X8.5”
6X9”
7X10”
8.5X11”.
Format of book:
Artwork: we offer custom graphic design for your book cover. Our in-house designers have years of experience creating dynamic, eye-catching book cover, if you book needs hand-drawn illustrations, you may want to begin looking for an illustrator.
Page design: text + illustrator
Types of design: symmetrical, asymmetrical.
Illustration: point design, line design, tone design, highlight tone, middle tone, shadow tone.
We format: we provide formatting services for your book should you choose to simply write and not format yourself. However, we encourage you to format your book since you are most similar with your text, chapter and page breaks.
Your format: to properly layout the book’s pages, you need to know the limits regarding the image area, margin, gutter, bleeds and trim size.
Correct page size: in general, setup your document to the same page as the finished size of your book will include bleeds and 1/8” to all sides of your document as a bleed margin.
For text matter = 12 pt to14 pt use with serif type (reading material more).
For display matter = upto12 pt use with san serif type (reading material less).
Image area & proper margin: the image area is the section of the book page that can be printed. The image area of each page of your book must be within the consistent and clearly defined margin. All text, page numbers, running headers, and artwork must be contained within this image area. The all around with the exception of the binding edge (gutter) which is 5/8”.
Alignment: left alignment, right alignment, justified, center alignment.
Font standards: use a serif font (or typeface) for the main body of your book. Serif are the small extensions or tricks on the bases and tops of letters, we suggest century school book, Baskerville, Garamond, goundy old style, or another easily readable serif fonts. Avoid san serif fonts for body copy of novels or novels or chapter books. San serif fronts are best used for headers & sub headers.
Serif fonts San serif fonts
Century school book Arial
Baskerville future book
Garamond Helvetica
Goudy old style Myriad pro
Times new roman Gill sans
Bleed: a bleed is any graphic elements that run off the edge of the book’s page. The books bleed areas must extend beyond the trim area by at least 1/8”.
Page numbering: old numbered pages are normally on the right-hand page. Even numbered pages are normally on the left hand page. Page numbers can be placed at the top or bottom of the page, either left, right or center aligned. The first page of each chapter is normally on the right-hand page.
Title page: the title page announces the title, subtitle, author and publisher of the book other information on the title page can include the publisher’s location, the last year of publication or descriptive text abounds the book. Illustrations are also common on the titles pages.
Title pages are commonly the most decorative display page in a book, and are often used as the only location suitable for expressions of design and graphics, since the rest of the book is devoted to transmitting the thought of the author see page seven for a sample title page.
Cover design: a great cover design will draw attention of your book, increasing your sales. Unless gifted in design, you should consider having your book’s cover professionally designed by one of our experienced designers.
Back cover: the following items should be on the back cover of your book.
1. Short description of book.
2. Author’s photo & qualification.
3. Testimonimals / emdorsements
4. Publisher’s name & address.
5. Credits for cover design, photo, artwork etc.
6. ISBN & barcode.
7. Retail price.
8. Book category.
Book spine: for perfect binding and hard case binding only.
1. Book’s title.
2. Author (last name is sufficient).
3. Publishers name and/ or logo.
Front cover: the following items should be on the front cover of your book.
2. Subtitle.
3. Author.
4. Photograph or artwork.
Parts of a book: usually the anatomy of a book consists of four parts, viz.
1. Cover: the cover of the book has a great impact on the mind of the readers. It is not essential that every cover of a book has an illustration in its layout. It may be only a typographical layout. It is therefore necessary that the typographical layout of the book cover should be eye-catching and consist of the best display types. The important elements of the cover should be given more prominence and more white space should be used on the cover than on the text matter.
2. Preliminary pages: the preliminary pages of a book precede the text and are added to protect the text as well as to convey the requisite information about the book. The bureau of Indian standard (BIS) has bought out ISO: 790-1956 to deal with preliminary pages of books for this purpose.
The preliminary pages should essentially consists of
A. Half-tittle page: it is the price right hand page of the book without any page number indicated on it. The short title also called ‘battered title’ is either composed in small capitals or capitals and is placed above and optical center of the page. The Indian standard ISO: 721-1956 deals with the half-little leaf of the book.
1. Frontis piece: it is the second preliminary first left hand page of the book containing an illustration or a portrait concerning the book.
B. Title page: it is third preliminary page of the book containing the title of the book, the volume number, the name (s) of author (s) with position/status of degree, the publisher imprint with year of publication and any other important information. It is always a right hand page composed as a display matter. The Indian standard ISO: 792-1956 deals with the tittle-leaf of the book.
1. Copyright and printer’s imprint: the copyright information and the price of the book are generally given at the optical center of the back of the title –page of the book. The copy right information should be given in italic types as © copyright 1998.
2. Dedication: it follows the titles-leaf and is always a right page, the back of which is left blank. The author on this page gives compliments to a person whom he so desires.
3. Forwards: this forward always begins on a right hand and may run into one or more page. It is usually composed in italic types and containing information about the contents of the book.
4. Preface: it follows the forwards and is always the right hand page of a book. Usually the preface provide author’s explanation as to why and how the book came into begin.
5. Acknowledgement: it is written by the author himself and contains the material giving credit to persons or sources of information, which he feels should be mentioned. It is also usually the right hand page of the book.
6. Introduction: the material under this head is used to explain something about the book itself its organization, history and background, scope and its relationship to other book in the same field.
7. List of abbreviation, symbols and notations: the full form of abbreviation and explainations to the symbols and notations are usually given or the preliminary pages for the guidance and reference of the readers.
8. List of illustration: if the illustrations are incorporated in the text and help the reader only after require to be listen separately.
9. Contents: it helps in locating information contained in the book.
C. Main body (text): the text of a book is usually divided into chapters, which a provided with chapter heads and sub-heads in the form of paras sentences and words. The chapters may be numbered in roman figures or Hindu-Arabic numerals and the parts may be numbered in English alphabets (such as part-A, part B etc.).
The chapter heads are used to flag the chapters which are the most obvious divisions or units in a text book.
The running heads and folio (page) numbers are given individually or together either at the top or at bottom of the second and subsequent pages of each chapter
The footnotes are usually composed in a type smaller than the text and appear at the bottom of the page with relevant reference marks.
Centre notes are mostly used in printing of bibles and are placed between the two columns of the text.
D. Back-matter: the back matter of a book of given after the main text and may contain references, appendices, bibliography, glossary and index.
1. References: the list under this heading consists of the references mentioned in the book in the sequence in which they are referred to in the text.
2. Appendix: all material related to the book but considered too technical, detailed or bulky to be included in the text is appended to the text. If there are more than one appendix, they should be titled appendix A, appendix B and so on. The pages are numbered in continuation with the text.
3. Bibliography: it is a list of references literature consulted by the author in the preparation of his book. Every book, articles, thesis, documents or manuscript which has been read or cited should be included in the bibliography.
4. Glossary: it is usually a list of explanation or definition of abstruse, obsolete, dialectical or technical terms used in the book.
5. Index: it is an alphabetical of all topics and item given in the book, also indicating page numbers on which they are mentioned.
Get a quote: when you have finished composing your book and know an approximate page count, we will discuss your printing options and provide you a quote. Contact the customer services representative of your local digital-copy for pricing and print options.
What we need from you:
1. Your finished book in pdf format or other supported format.
2. Cover file.
3. ISBN number.
Choose production options:
Cover ink options:
a. Full color (1-sided or 2-sided).
b. Full color outside, Black & white inside).
c. Black & white (1-sided or 2-sided).
2. Text ink options:
a. Full color.
b. Mixed (full color and black & white).
c. Black & white.
3. Cover stock option:
a. 12 pt C1S (coated one side).
b. 140 # index (matte).
c. Satin or gloss UV coating.
d. Additional stocks available.
4. Text stock option:
a. 24# 160# white offset (standard).
b. 24# 160# natural offset.
c. 28# 170# offset.
Choose your binding:
1. Saddle stitch: saddle stitch is an inexpensive binding method where sheets of paper are folded (the fold becomes the spine of the booklets) and two or more staples are placed on the folded edge. Saddle stitch is appropriate for books with smaller page counts.
Advantage: economical, fast turnaround, will pay flat when opened.
Best used for: catalogs, directories, manuals & hand books.
2. Coil bind: plastic coil binding is suitable for books, catalogs and reports up to 1.5” thick. This binding is an excellent alternative to plastic comb & wire binding. It allows for a book to lay flat when opened, and comes in several colors.
Advantage: lays flat, durable, page can be added later.
Best used for: cover books, reports, educational material.
3. Hard case: hard case binding is a hard cover binding. This is another preferred binding for used in book stores and libraries.
Advantage: professional look, durable, printable spine.
Best used for: fiction and non-fiction book, self-published works.
4. Perfect bind: perfect binding is a traditional soft cover, paperback book binding. Book stores prefer perfect bound book since they will stand up on shelves, and the spine can be easily read by the customer, most self-publishers use this types of binding.
Advantage: professional look, printed spine, up to 2” thick.
Best used for: fiction and non-fiction books, self-published works.
House style: It is sometime noticed that the same job printed at different times even in the same printing press has different style of presentation because of the non-existence of the style of the house. The printers house style is a collection of certain rules and procedure for the guidance of the author’s printers, typesetters and proof-reader with a view to maintain uniformity in the style of presentation of the various publications and within the same publication of the press. The printer house style may vary from a set of rules with a short reference to standard dictionaries to a fairly comprehensive guide or style manual dealing with typographical style, rules of grameer, punctuations, list of abbreviation, etc. depending upon the size of the press and the nature of jobs being undertaken by the press.
A good manual or house style may comprise of two parts:
1. The purely technical part dealing with typographical style.
2. Linguistic part dealing with orthographic style.
Technical part: the rules regarding type size and page dimensions for the various sizes of publications, sink, indent for paragraphs, linear and paragraph spacing, caption their type size and style: tabular setting, positioning of running heads, folios, chapter headings, typography for side notes, footnotes and marginal notes etc.
Linguistic part: may contain rules and styles or words divisions, spellings of words having alternte forms, use of hyphen and dashes, forms of compound word, use of capitals, small capitals, italics and bold faces, use of punctuation points, plural forms of difficult and foreign words.
It is own personal style to be used in the publishing house in which comes font, style etc may be equality to beforly.
PRICING AND COST ESTIMATION:
Publisher wants to print, how many books that he will take his cost of production from selling of book production, so it is called break-even point (BEP).
Two types of cost:
1. Fixed cost: we expand money before comment cost of production (make ready) even if there is no outpost at all.
2. Variable cost: it is proportionally increase amount of binding we expand the printing is also variable cost. (Paper cost, printing, binding and it will depend of on printing).
Total cost = fixed cost + variable cost.
Sale proceeds - It expandable money and some money gained by me.
Cost of production - that will be margin per copy (MPC).
SP = sales price.
VC = variable cost.
TC = total cost.
FC = fixed cost.
K = thousand.
BEP = depend on price fixation.
= total cost of production / margin per copy.
BEP, it is a position in which publisher not in profit or any loss, it is total cost of on producing the book divided by margin per product (printed book).
Question: Let 1000k books to be printed in publishing house, and then how publisher will decided that how much price should be keep to sell it?
Answer: mostly publisher decided that the price of book may be 3 times or 4 times. Wheather 5 or 6 times of the cost of the product.
Let cost of production = @18.05/- one copy cost.
Sale price = 3x (3 times more) = C.P.
S.P = 3 X 18.05 = 54.15.
Net sale income (NSI) margin per printed.
Total discount is to be given 33% on 54.15.
54.15 – 33% = 36.28.
Author royalty of sales price 10%
36.28 – 10% = 32.65
Overhead 20% of NSI (MPP) 20%
32.65 – 20% = 23.50.
NSI net selling income
BEP = 1000 X 18.05 / 23.50 = 768 copies.
Printed book X cost of one copy / margin per copy.
If we printed 1000 copies than offer 232 copies we have profit.
When 4 times more margin
4 X C.P = 4 X 18.05 = 72.20
NSI = 33% = 72.20 – 33% = 48.37.
Author royalty of sales price = 10%
48.37 - = 43.53
Overhead 20% of NSI (MPP) = 20%
43.53 – 20% = 34.82
BEP = 1000 X 18.05 / 34.82 = 518 copies.
Gestation period: period of gestation: the time taken to product from a scrap to a final stage is (P.O.G).
Copy preparation of preparing specification for the printer.
Size of book later pt. to K 1 week.
Costing of selection of printer normal printer do not have print only big publishing have present.
Costing off. How much: 2 week (calculation how may pages upon manuscript).
Typesetting and process of illustration: it make 5 week) art work, small size, big size.
Proof reading/ proof correction, page maker approval before it takes checking correction of printing proofing it and approval by (it make 4 week).
Printing including plate making (it make 2 week than binding 3 weekly).
Unforeseen delays = (1 weeks).
(Whenever we suppose that print than time but extra time print so called unforeseen delays).
UNIT-4
PROMOTIONS MARKETING AND DISTRIBUTION:
Methods of sales promotion:
1. Point of purchase publicity.
2. Material are mailing (templates, catalogues, pamphlets, leaflets, folder.
3. The advertisement.
4. Author’s involvement.
5. Utilization of sales forces.
6. Other miscellaneous sales methods (sales conference).
Book review: Book review is one of the most important medium of promoting a newly launched publication to its ultimate users it provides a free publicity and advertising to the new titles or new books. Every book published as a potential review media. It may be imaging a journal are a newspaper which has a specific page and space to print review of the newly launched a book. Review are essential for educational technical, professional and scholarly books.
Book review are generally done by people over expert in the jib and their opening about the book count a lots or there who want to own a book.
Good book reviews purchase the readers to that extent that they immediately want to buy the book. Many of the book entering expert, professional, journal and rises.
Even the personal contact of the authors play a vital role in promoting and their book. Most of the authors have personal contracts with the relative professional, teachers, and liberance he go a long book. The liberance are generally more in launched by book review another than the advertisement and other presentating of the acts.
The review media cathers to a many large audience having interest in the conserned title.
The no. of copies of the book to be sent to review depends upon the policy of the sales promotion department. It may vary prevelling circumference however. The following points are generally consider by the publisher while deciding the no. of copies to be sent of review of five point.
1. The nature and content of the book.
2. Language in which the book is printed.
3. The no. of review medias.
4. The size of edition.
5. The size of country and export zone.
Normally, 5 to 10 per of editions is gets a side of authors copies, review and complementary copies to the people who are support suitable promote is sale of the book.
The book review have provided to be the atleast expenses and most effective method are book promotions.
Marketing: With self-publishing the responsibilities of marketing and distribution shift from the traditional agent/ publisher to the author. A benefit of the shift is seen financially whereas the author enjoys a potentially larger profit margin on digital marketing by using social media platforms and search engine optimization (SEO) may be needed to help promote and sell a self-published.
Book social media include post on Facebook, Twitter, Linkedin and Instagram among others to create a social teaser pin a tweet, create a social banner, leverage influence and post in online communities.
Distribution: Traditional book publishers invest in the author and provide publishing and marketing services including a marketing plan, market analysis and demographic studies to determine the best distribution model. As a self-publishing, costs and market reach by assuming the responsibility of publishing, marketing and distribution.
Electronic distribution and marketing service package on the goals of the author and the pricing structure selected for the E-book.
PUBLISHING LAWS:
Copy right: usually the reverse of this title page, this page carries the copyright notices edition information, publication information, printing history, cataloging data, legal notices, and book ISBN or identification number. Credits for design, production, edition and illustration are also commonly listed on the copyright page.
There is a provision for registration a copy with the register of the copyright such registration however optional consequently non-owner of copyright from cleaning his right in this work.
The infringement (non-design) of copyright is punishable with infringement or with a fine or both. In case of an infringement committed knowingly the publisher the printer and also the book seller or liable to the punished. The import of infrinched copies published abroad can also be stopped by the registration of copyright, certain ‘x’ however do not constitute infringement of copyright. These included reproduction of work or part there for the purpose of research, cities are review reporting by current events in various newspapers etc.
The copyright board shall be seemed to be a civil court and is an powered to have apparel against the decision of the register of copyright, similarly the decision of the board can also we challenged in the high court.
Other important laws relating to publisher in addition to the copyright:
1. Press and registration of book acts.
2. Young person act (harmful publication etc.).
3. Public Liberary is act (1954).
4. Prevention of publication of objectionable matter act 1976.
ISBN: international standard book number (book).
ISSN: international standard serial number (magazine and journals).
What is it & do in eed one: it is a machine readable identification number that uniquely marks a book. This number can be translated into an EAN barcode, which business and book stores can scan to order, track and sell book at the cash register. If you plan to sell your book in a bookstore or to libraries, you will need to purchase or to libraries, you will need to purchase on ISBN number prior to publication.
ISBN numbers are considered properly of the publishing company and cannot not be transferred to a friend or relative. So, whoever purchase the ISBN numbers do not expire. For more information and answer to frequently asked question, visit www.myidentifiers.com/help/ISBN.
How to purchase ISBN: R.R Bowker LLC (“Bowker”) is the exclusive ISBN registration agency for the United States. To purchase an ISBN, go to their website www.myidentifiers.com.
The current cost for the ISBN is $125.00. if you plan to publish additional books, you can choose to purchase a set of 10 for $250.00. It is also helpful to order a barcode at the time of purchase as well. It takes 7 -14 days to receive you ISBN number.
ISBN registration: while your book are being produced and before your book is ready to be said to book stores, you need to register the title of book at www.bowkerlink.com.
Translation service: we partner with the geo group corporation to provide professional translation services that make your material meaningful to all audiences.
a) Direct promotion techniques
b) Library purchases
c) Publicity campaigns
a) Bookshops (Retail)
b) Paperback distribution
c) Central book clearing house
d) Export and import of books
e) Catalogues
Book Marketing Council (UK, historical role)
Book Development Councils (various countries)